Green marketing mix: A case study of Brazilian retail enterprises

The challenges posed by the limited availability of resources means that retail operations and methods must be revised and redesigned. Against the current backdrop of changes, companies are seeking to innovate the way in which they market their wares. Within this context, this article discusses the “green marketing mix” from the perspective of Brazilian retail enterprises. In addition, the study described in this article sought to identify and highlight the elements that should be considered when defining strategically each variable within the green retail marketing mix. As part of this work, a case study was carried out on two Brazilian retail companies. The case analysis revealed that despite defining themselves as “green,” when their retail marketing mix was analyzed, the companies presented differing degrees of sustainability. Furthermore, expanding the theoretical framework for the green retail marketing mix is a crucial issue in the services sector, and it has significant, practical repercussions.     

Conspicuous displays in cryptic males of a polytypic poison-dart frog

The evolution of aposematism is linked to increased opportunities for conspicuous sexual displays since detection by potential predators is no longer disadvantageous. Therefore, phenotypic divergence in aposematic species leading to relatively cryptic forms is expected to constrain such opportunities, by restoring the trade-off between natural and sexual selection on the boldness of sexual displays. We asked if and how a derived phenotype of the poison-dart frog Oophaga granulifera that appears relatively cryptic to potential predators exhibits conspicuous sexual displays for potential mates. We used visual modeling of frog contrasts against their natural backgrounds to test if for conspecifics green frogs appear less conspicuous than red frogs as they do for birds. We conducted behavioral observations of focal red and green males to determine if green frogs adjust their display behavior to the availability of potential mates. Dorsal brightness is known to influence female preferences in at least one poison frog species. We found that, despite being less visible under some measures, green frogs may appear as bright as red frogs for conspecifics but not birds, when viewed on dark backgrounds. Additionally, green males called more intermittently than red males when advertising to distant females, but they exhibited a dramatic increase in calling activity in proximity of a female and were as active as red males in this context. Together, our results suggest that green frogs retain context-dependent conspicuousness to conspecifics despite the evolution of relative crypsis to potential predators.     

Proximity to competitors changes secondary metabolites of non-indigenous cup corals, Tubastraea spp., in the southwest Atlantic

Competition for space changes species’ distributions and community organization on tropical rocky shores, and the presence of secondary metabolites in the tissues of non-indigenous species may aid them in establishing and expanding their range through negative competitive interactions. The aim of this study was to describe the range of chemical substances produced by the non-indigenous cup corals Tubastraea coccinea and T. tagusensis and to test whether they varied in the field when the corals were placed in proximity to two local competitors. Cholest-5-en-3β-ol and 9-octadecanoic acid were two common secondary metabolites found in the tissues of Tubastraea. In the competition interaction experiment, necrosis was detected on the tissues of the coral Mussismilia hispida, and this species induced variation in sterol, alkaloid, and fatty acid production in Tubastraea tissues. In contrast, a sponge overgrew Tubastraea colonies. These results indicate that chemical defense may contribute to the ability of these non-indigenous corals to invade native communities.     

Exploring the conservation status of an endangered coastal plant over the last nine years: a case study in Andalusia,Spain

Human pressure has been exponentially growing during recent decades in coastal areas, which have led to drastic losses of biodiversity in coastal ecosystems. The current conservation status of many coastal plant species is directly related to a lack of environmental criteria in the urban planning of coastal areas over recent decades. This study aimed to evaluate the evolution, over the last 9 years, of the conservation status of various populations of the endangered plant Glaucium flavum, exploring the extent to which human pressure and different management strategies practiced in the coastal areas where the populations are established have affected the conservation status of the species. The populations analysed have evolved in a different manner over the last 9 years, as have their threat factors, and a relationship was evident between their conservation status and the evolution of these different threat factors. Our results indicate that an appropriate planning of local management actions, such as the installation of walkways or the successful eradication of invasive species, may be determinant factors for successful conservation of the coastal vegetation. The presence of species that are sensitive to slight changes in the ecosystem, and the main factors that govern the plant performance of these species, must be given full consideration in decision-making processes of coastal planning and management.     

Feather mercury levels in beached Magellanic penguin (Spheniscus magellanicus) in northern Argentina during the non-breeding season

Environmental Science and Pollution Research - Mercury (Hg) is a great concern for marine environments. Bird feathers have been widely used to assess Hg pollution. In this study, we determine...     

Remote sensing for mapping algal blooms in freshwater lakes: a review

Environmental Science and Pollution Research - A large number of freshwater lakes around the world show recurring harmful algal blooms, particularly cyanobacterial blooms, that affect public health...     

Effects of beach tourists on bathing water and sand quality at Puerto Velero,Colombia

Fragile coastal areas suffer from human activities. Environmental quality is one of the most important aspects in a tourist destination of sun and sand. The quality of bathing water and sand became indicators in the worldwide competition of beach destinations. We studied the water and sand quality along the beach of Puerto Velero, in northern Colombia. Water and sand beach quality were monitored during thirteen months. This allowed identifying the most significant sources of pollution along the beach, and understanding the interrelationship between tourism and the effects on the environment. Linear correlations allow assessing the association between the number of visitors and the physicochemical and microbiological parameters. The number of visitors was directly correlated with the presence of grease and oils, both in water and sand, as well as with fecal coliforms in water. A relation between the suspended solids and the presence of fecal coliforms in water and sand was observed. This statistical approach allows understanding the origin of beach sand and swimming water pollution at tourist beaches. Overall, sand quality has an important influence and is directly related to the water quality of the beach. Both the number of tourists and their activities are main factors explaining the contamination of the water and sand. This shows the importance of management of waste and wastewater in combination with awareness raising initiatives. More research should include monitoring and evaluating of both water and sand beach and provide data to revise the existing legal framework.     

Addressing social attitudes toward lethal control of wildlife in national parks

The extraordinary population growth of certain ungulate species is increasingly a concern in agroforestry areas because overabundance may negatively affect natural environments and human livelihoods. However, society may have negative perceptions of killing wildlife to reduce their numbers and mitigate damage. We used an online survey that included a choice experiment to determine Spanish citizens’ (n = 190) preferences toward wildlife population control measures related to negative effects of ungulate overabundance (negative impacts on vegetation and other wildlife species and disease transmission to livestock) in 2 agroforestry national parks in Spain. We used latent-class and willingness-to-pay in space models to analyze survey results. Two percent of respondents thought a national park should have no human intervention even if lack of management may cause environmental degradation, whereas 95% of respondents favored efforts to reduce damage caused by overabundant ungulate species. We estimated human well-being losses of survey respondents when sustainable effects of deer overabundance on the environment became unsustainable effects and well-being gains when sustainable effects transitioned to no visible effects. We found that the type of wildlife-control program was a very relevant issue for the respondents; indirect control in which killing was avoided was the preferred action. Sixty-six percent of respondents agreed with the option of hunters paying for culling animals to reduce ungulate impacts rather than management cost coming out of taxes, whereas 19% of respondents were against this option and willing to pay for other solutions in national parks. Our results suggest that killing wildlife in national parks could be a socially acceptable tool to manage overabundance problems in certain contexts, but it could also generate social conflicts.     

The concentration of fear: mice’s behavioural and physiological stress responses to different degrees of predation risk

Predation is an unavoidable and dangerous fact in the lifetime of prey animals and some sign of the proximity of a predator may be enough to trigger a response in the prey. We investigated whether different degrees of predation risk by red foxes (Vulpes vulpes) evoke behavioural and physiological stress responses in wood mice (Apodemus sylvaticus). We examined the variation in mice responses due to individual factors (sex and reproductive status) and related them to the concentration of the volatile compounds from fox faeces over time. In our experiment, we introduced predation cues into four plots, each subjected to a different concentration treatment (0, 10, 50 and 100% concentration of fresh faeces of red fox), based on the following outline: initial odourless phase 0, phase1 in which predation treatment was renewed daily, and phase 2 in which we renewed the treatment only on the first day. Wood mice were live trapped during all three phases and the physiological response was measured non-invasively by analysing faecal corticosterone metabolites (FCM) in freshly collected faeces. Data were analysed by Generalized Linear Mixed Models. Overall, males were trapped less often than females, and reproductively active individuals from both sexes avoided traps more than non-reproductively active individuals, especially in medium- and high- concentration plots. Variations in FCM concentrations were explained by plot, the interaction between plot and treatment phase, and the interaction between the treatment phase and the reproductive status. During phase 1, we detected a significant rise in FCM levels that increased with predator faecal odour concentration. Additionally, reproductively active individuals showed a strong physiological response during both phases 1 and 2 in all plots, except the control plot. Our results indicated that wood mice are able to discriminate different degrees of predation risk, which allows them to trigger gradual changes in their behavioural and physiological stress responses.